Maggi, the popular instant noodles brand owned by Nestle, is launching its first-ever non-fungible tokens (NFTs) in the OneRare Foodverse, a metaverse-based game. Maggi, which has been a leader in the culinary space for over 40 years in India, is now embracing blockchain technology to engage with fans and foodies in a new avatar. Partnering with OneRare, Maggi will release its iconic offerings as NFTs that can be used in the Foodverse.
The offerings will include recipes made with Maggi noodles, Maggi Masala-ae-Magic, and Maggi Hot & Sweet. These exclusive NFTs will be a treat for Maggi enthusiasts, from nostalgic noodle recipes to classic Indian dishes. Maggi’s pioneering move into the metaverse shows its endeavour to adapt to changing times without losing sight of its core values.
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Maggi India’s Head of Foods Business, Rajat Jain said, “In our latest innovation in the virtual world, we are proud to launch our first-ever NFTs in the OneRare Foodverse. With this partnership, we bring to people an immersive cooking experience, designed to bring alive the pleasure that people derive from the process of cooking, without any physical cooking involved.”
He further added, “As blockchain technology continues to evolve, Maggi will be coming up with more innovative ways to interact with its audience and discover the joy of Maggi products.”
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The Maggi NFT launch is a game-changer for the food and beverages (F&B) industry and sets new standards for customer engagement, paving the way for others to follow suit.
OneRare co-founder Supreet Raju said, “This groundbreaking move demonstrates the potential of blockchain technology in transforming the F&B industry, and we’re thrilled to bring these NFTs to life on the blockchain.”
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